Content led digital marketing
Getting your digital presence working for you is vital in today’s world where the first impression someone gets of your company today is usually online. So when employees, investors, candidates, customers, prospects, your competitors, visit your website or social channels, does your messaging resonate with their pain points? Are you communicating in a way that enables them to recognize the benefits you could bring to their organization, and do they understand what you do enough for them to engage with your sales team?
It’s important to have a clear purpose and strategy for how you communicate via each individual channel, but even more important is that these channels work together to present a united voice to your audiences. Consistency and clarity are key or you risk presenting a fragmented message to the market.
What we can do for you
Articulate Communications is skilled in creating content that works to achieve your goals across all digital channels. Whether you need to refresh your messaging, create new website content, build a community around your blog, align your social media channels with other online assets or integrate digital media into your marketing mix, we make sure every single channel is driving talent and customers to you, and not to your competitors.
“As a three-time Articulate client, I’ve always been impressed with their ability to quickly grasp my business and communications needs and structure creative campaigns to drive brand awareness and help accelerate sales cycles. The Articulate team has a passion for our business and understands our customers and the markets we serve, which allows them to produce great content aligned to our key messages and delivered to the right audiences. This team is terrific at using all aspects of the marketing mix to generate real value-add results for our business. They are a trusted advisor and collaborator, and a key component of our company’s marketing, PR and AR team.”
Sidra Berman, CMO, Tangoe