Stakeholders are a key part of your business. And whether they are internal or external, it is vital that you get communicating with them right, as they have the ability to exert huge influence on your organization. It is also important to recognize the different needs of each stakeholder group, and that they require different information at different points in time.
Like any good communications program, stakeholder management is based on audience-specific messaging, well-thought-out timing and, these days, a level of transparency indicative of the age of online media. If your stakeholders don’t feel like you are being open and honest, it can have consequences on your day-to-day operations and bottom line.
So whether you are conducting regular communications with employees, undertaking deal negotiations for a potential M&A, or engaging with investors about earnings, you need a clearly defined strategy to ensure everyone has the information they need when they need it. And no one feels left in the dark.
What we can do for you
Articulate understands that no two stakeholders are alike. And that communicating with them is an ongoing process. We are skilled in helping craft messages for your internal and external audiences, and conducting ongoing planning, refinement, and execution to ensure critical information is in the right hands at the right time, and in the right format.
So regardless of if you are communicating via email, investor brochure, presentation, in person or online, we can help you develop the right communications approach to secure a positive response. We bring experience in managing corporate takeovers, M&A, crisis communications, profile building, messaging, brand awareness, and content creation to the table, and deploy it in innovative ways as needed across your business or project life cycle.
“The key to any strong brand is the clarity of its message to its target audience. Articulate understands this and delivers results. I have been very impressed with their grasp of our business and their ability to keep pace with our global communication and media needs. From M&A activity to internal communications, PR and AR campaigns, Articulate has been an integral part of our corporate communications team.”
Alfred Eskandar, CEO, Portware