I read an interesting Harvard Business Review article today. It revolved around how companies need to change their culture and thinking before changing their strategy. It reminded me of an anecdote an…read more.
Services: Tips and tricks
One question I often get asked concerns the value of engaging with industry analysts. The question doesn’t surprise me, but the large number of companies that haven’t considered analysts as an influen…read more.
Traditionally, B2B PR pros have shuddered at the thought of the strategies and tactics consumer PR pros use to exceed client expectations. But what makes the two so different? Why can’t our B2B client…read more.
Congratulations, you scored a job in one of the best cities in the world – New York City! But, now that that’s done, there’s another roadblock that lies ahead of you. Where are you going to live, and…read more.
For me, being able to do my job well relies on three things: enthusiasm (I love what I do and the industry my clients work in), skill (that I hope I’ve acquired over a long career marketing for financ…read more.
Effective networking either comes naturally or doesn’t. And it’s difficult to learn if you’re in the latter camp, not to mention potentially terrifying. But it’s worth the time and effort as it won’t…read more.
Having been deeply immersed in the public relations industry for a while now, I hope to make a name for myself as a well-rounded PR professional in the near future. Luckily, Articulate provides me wit…read more.