As a fintech writer contributing to Forbes, I get pitched a lot of surveys, probably a few a week. Most I discard immediately, the exception being when I have a personal connection with the PR who is…
read more.As the newest senior member of the Articulate team, I’m excited to be writing my first blog here. Today I want to talk about flexible working and why, when you get it right, it’s a game changer for th…
read more.PR Writing Should Adopt The 2.6% ‘And’ Quota The Financial Times recently carried a report on the resistance a staff economist at the World Bank faced when he insisted that the word “and” make up no m…
read more.As is our long-standing tradition, Articulate Communications celebrated our Annual Summer Party on July 12, 2017, at The Press Lounge in NYC. We were thrilled to host an evening of delectable food, ri…
read more.One question I often get asked concerns the value of engaging with industry analysts. The question doesn’t surprise me, but the large number of companies that haven’t considered analysts as an influen…
read more.Traditionally, B2B PR pros have shuddered at the thought of the strategies and tactics consumer PR pros use to exceed client expectations. But what makes the two so different? Why can’t our B2B client…
read more.On March 1, the Australian Association of National Advertisers (AANA) changed its Advertiser Code of Ethics. The new rules require social influencers to be more transparent about rewards they receive…
read more.The Mobile World Congress (MWC) is meeting this week (Feb. 27-March 2) in Barcelona, Spain – a huge annual gathering and trade show for mobile telecommunications service providers from around the glob…
read more.For me, being able to do my job well relies on three things: enthusiasm (I love what I do and the industry my clients work in), skill (that I hope I’ve acquired over a long career marketing for financ…
read more.Effective networking either comes naturally or doesn’t. And it’s difficult to learn if you’re in the latter camp, not to mention potentially terrifying. But it’s worth the time and effort as it won’t…
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